Missi Perfume

Irene Zhao
MISS CHARM 2023 JUDGE

Irene Zhao is a famous model on Instagram, she has nearly 400.000 followers on this social networking platform.

Zhao moved to Singapore from China as a teenager. After finishing schooling, she enrolled at the National University of Singapore to pursue a degree in communications. This was when she began posting on Instagram as well. As one of the 10 top influencers in the country, Zhao has worked with Asian brands such as Zalora and Acmé De La Vie. 

Irene Zhao was once the CMO (marketing director) of Konomi Network and is currently the co-founder of a decentralized social networking project called So-Col. Not long ago, Irene Zhao caused a fever in the crypto community around the world, when she launched her own DAO project called IreneDAO.

Currently, this female model has 1,107 photos of Irene being sold on the NFT OpenSea exchange with prices ranging from 1.25-100 Ethereum (ETH). Each photo represents access to the social network So-Col and the decentralized autonomous platform IreneDAO she founded.

Her NFT collection is invested in by many billionaires, a series of famous investors, billionaires with “faces” are ready to spend money to buy this NFT photo of this female model, in which including CEO of Galaxy Digital investment fund – Mike Novogratz, CEO of 3AC cryptocurrency investment fund – Su Zhu…

SO-COL Platform, a Project co-founded by famous crypto influencer Irene Zhao is raising new funding in a private round led by Blockchain Capital.

According to CoinTelegraph, So-Col means social network for collectors (Social Collectables). So-Col is described as a “decentralized version of OnlyFans, Discord, Twitch, and donation site Patreon combined”. This platform supports users to convert their digital content collection such as articles, and images into a non-fungible token format (NFT). So-Col is operated on the Ethereum network.

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